Safeway: website enhancements

I logged into my Safeway account recently and noticed some substantial website enhancements.  It was nice to see these, as I've noticed that Giant has had a far better web program for frequent shoppers! I look forward to getting more familiar with what Safeway has to offer on the new "Just for U" site.

Here's what I noticed:

Your Club Specials.
Current Club Card sale prices based on past purchases.  Safeway tracks the purchases using a shopper's Club Card and captures that data on the website.  For frequently bought items, this could be a great way to plan a shopping trip based on sale prices.

Personalized Deals.
Currently unavailable; under construction it seems.

Coupon Center.
Safeway-specific coupons that Club Card members can add individually to the Club Card before shopping.  Safeway claims it has "the largest digital grocery coupon site in North America!"

Shopping List.
An online tool to create a shopping list based on sales and frequent purchases.

Do you use grocery store websites? Do you have any tips or tricks to share?